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OUR STORY

Where It All Began

Fitology Hub began in 2016, training one client at 5am on Hilly Fields. As word spread, more and more women signed up and the positive feedback we got made us realise we had something really special to give. So, we decided to trade in our freezing cold mornings for something more permanent and Fitology Hub was born.

Unit 5 of the Brockley Cross Business Centre was Fitology Hub’s first home - big enough (just) for one client, Suzanne and our dog, Bosco, who was a tiny puppy at the time. In less than a year it was clear that we needed a bigger space. More and more new members walked through our doors wanting to explore strength training, so we opened Unit 43 and, later, Unit 38 too. 

 

Our warm and welcoming Brockley Hub has been so well-loved that we decided it was time to grow. We got the keys to our Peckham Hub in December 2024 and feel so proud to be able to extend the Fitology Hub ethos to more women, of all ages and from all walks of life, and to give them access to our strength-training community. 

 

We offer something more personalised than a gym. Our all-female coaching team understand the barriers to exercise many women face and we are passionate about supporting them to find a way back to exercise that feels safe. We believe that by changing the way women experience ‘the gym’, we can help make an impact, not only on our member's lives, but also on the world of fitness. Our dream is that Fitology Hub continues to inspire more women to improve their health, well-being, confidence and, of course, their strength.

Fit·o·lo·gy (noun)

The name Fitology Hub encompasses our belief that strength training is about continuous learning and bringing science, the mind, and the body together as one. The "-ology" reflects our background as educators and our commitment to teaching members not only how to build strength, but also the science behind the techniques. We are proud that each of our coaches brings their own expert knowledge of strength and conditioning to the Hub.

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THE FOUNDERS

Suzanne Keatley & Amber Keatley-Shaikh

Suzanne and Amber live in Forest Hill with their young son. They are passionate about bringing accessible and personalised strength training to the women of South East London.

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